Content That Sparks Conversations & Closes Deals
From blogs and white papers to video and graphic design assets, Brafton creates content that engages your audience and is built to surface in AI-driven discovery experiences. By focusing on trust and authority, we help your content perform wherever your buyers are searching. Every asset is tied to a commercial goal and measured against it to ensure strong performance.
Copywriting
Strong copy is the first step into your funnel, and often the reason leads stick around. We create SEO and GEO copywriting for websites, landing pages, campaign materials and sales enablement that drives AI discoverability and user engagement.
Graphic Design
Bespoke graphics reinforce your brand identity and build credibility. We create custom illustrations, infographics, eBooks, white papers, sales sheets and more. Skip the stock imagery, because Brafton helps you truly stand out.
Video Marketing
Our in-house videographers, animators and studio team showcase your products or people in their best light through customer testimonials, explainers, animations and on-location shoots — all produced in-house.
Blog Writing
Great blog content gets noticed — by people and AI discovery platforms. Our writers produce data-informed and optimised blog posts built around keyword intent and informed by platforms like Google Analytics, SEMrush, Moz and MarketMuse. No fluff, no filler. Just great content that gets results.
eBooks & White Papers
Longform, research-backed assets are ideal for high-intent audiences. We conduct industry interviews, parse original data and combine our editorial and design teams’ skills to produce thought leadership white papers and eBooks, paired with strategic distribution to educate audiences and generate leads long after the initial download.
Content Built for Humans & AI Engines
Your audience is no longer just discovering content through traditional Google rankings — they’re learning about brands through AI-generated answers, summaries and recommendations. That means your content doesn’t just need to rank, but be recommended by those tools.
At Brafton, we create content with generative engine optimisation (GEO) in mind — shaping every asset to build trust, communicate clearly and increase its chances of being surfaced in AI-driven platforms like ChatGPT and Google’s AI Overviews.
What Makes Content “AI-Ready”?
GEO content is all about being clear, useful and building authority at scale with:
Entity-rich, authoritative writing that reinforces your brand as a credible source.
Clear structure and semantic depth that AI systems can easily interpret and cite.
Original insights and data that differentiate your content from your competitors.
Topical coverage strategies that position you as a go-to resource in your industry.
Future-Proof Your Content Investment
Generative search isn’t replacing SEO — it’s expanding it. Brands that adapt their content strategy accordingly will win the AI visibility game.
Brafton can build you an end-to-end discoverability strategy designed for our AI-enabled search generation.
Real Results from Real Brands
Creating Content That Converts for Transparity
Our client needed copywriting services and specifically, assets she could use to nurture ongoing campaigns and encourage soft conversions on Transparity’s website.
Wins:
1
White paper.
1
Email Campaign.
4k
Downloads.
From Weeds to Leads: SEO and GEO Organic Growth Strategies for TruGreen
On a mission to cultivate their residential side of the business, TruGreen needed formal, grassroots search engine optimization (SEO) and generative engine optimization (GEO) strategies to win attention from users and AI-powered search tools alike.
Wins:
64
YoY increase in organic ranking keywords.
+67%
YoY increase in Page 1 rankings.
+228%
YoY increase in blog impressions.
+40%
YoY increase in blog clicks.
1 Infographic Series, 500 Backlinks for Preply — and Counting
Preply needed urgent help creating visual assets for data-led campaigns during a tight-timeline rebrand, with success measured through brand recognition metrics like backlinks, content shares, and earned media.
Wins:
200+
Referring domains.
500+
Backlinks.
$60,000
Worth of links.
How We Work:
1. Understand Your Brand
Before we create anything, we ensure our production teams are fully briefed on your brand voice, audience and commercial goals, so every asset reads as if it came from you and generates momentum for your most important objectives.
2. Create the Content
Once fully briefed, our in-house writers, designers and videographers build content grounded in deep research and strong SEO data. Have in-house expertise of your own? Our production teams can interview your SMEs to inform expert-led content unique to your brand.
3. Track Performance
After publishing, we track every asset against measurable outcomes to more easily refine what works and cut what doesn’t, so each piece of content performs its best and helps you build toward your goals.
Why Brafton
Here’s why clients continually choose Brafton to support their content objectives.
In-house Content Production Team
All of our writers, designers and videographers are on staff and trained on Brafton’s rigorous editorial and content standards.
Strategy and Execution, Together
We build keyword research, editorial calendars and performance reporting into our content creation engagements to deliver a full package, complete with planning, production and performance.
Proprietary Tech Built for Content Operations
Our proprietary project management platform and contentmarketing.ai keep your team in the loop and your projects on time without the risks that come with third-party software vendors.
FAQ About Content Creation With Brafton
We work directly with you to achieve content production timelines that suit your needs and are conducive to quality work. After the initial kick-off call, where our teams meet and can align on early objectives, we can get started on production quickly.
Yes. Our strategists and project managers keep detailed creative briefs for your account, which act as a living, single source of truth document for all of your brand style guides, preferences, prohibitions, competitor information and more.
Both. We operate on an “à la carte” basis, meaning our services are fully customisable based on the extent of your needs — whether that’s a one-off white paper or end-to-end content strategy including research, planning, production, publishing, performance tracking and more.
We build content for brands across nearly every industry, including B2B and B2C organisations. Many of our clients are in:
- Professional services.
- Software & SaaS.
- Health care & wellbeing.
- Manufacturing.
- Consumer goods & services.
- Higher education & EdTech.
- Financial services.
- Legal services.
We operate on a units-based pricing model, where 1 unit is equal to 100 dollars of spend. Units are fully customisable and transferable across our production capabilities, which means you’re never stuck with a plan you can’t control.
No. While we love building long-term, collaborative content partnerships, we do not require you to sign lengthy contracts to leverage our services. Contract lengths are customisable, and we’ll work with you to determine a great fit based on your scope and budget.