Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Oct 07, 2026 Email marketing Lesley Morrison

How To Use Email Marketing for Sales: A Step-by-Step Guide To Drive Revenue

Learn how to use email marketing for sales with practical tips for segmentation, automation, email copy and optimization to turn subscribers into customers.

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Oct 07, 2026 ai Aleisha White

Programmatic SEO: What It Is, How It Works and Examples

Discover how programmatic SEO uses templates and data to create pages at scale. Explore examples, benefits, risks and when this SEO strategy makes sense.

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Oct 06, 2026 SEO Ashlee Sierra

How Quickly Does AI Really Move? And Is It Really Too Fast for Effective GEO Strategy?

AI moves fast, but your GEO strategy can keep up. Learn what changes, what stays steady and how to build an AI search strategy that lasts.

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Oct 06, 2026 ai Élise Fenwick

AI Visibility Tracking: The Best Tools for Monitoring Your Brand Across ChatGPT, Perplexity and Beyond

Compare top AI visibility tracking tools, understand key metrics — share of voice, sentiment and citations — and find the right one for your brand.

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Oct 01, 2026 Content Marketing Samantha Finley

Experiential Marketing: Why Brands Are Betting on Experiences Over Ads — and the Campaigns Getting It Right

Experiential marketing turns brand messages into experiences. Learn how it works, why it matters and how to create campaigns audiences want to engage with.

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