The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Is a Custom GPT? Benefits & How To Create Your Own Custom GPT
ChatGPT offers users the ability to create custom GPTs tailored for specific tasks. Here’s what to know to get started, including a step-by-step guide.
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The AI Tools Marketers Actually Use — and Why One AI Isn’t Enough Anymore
ChatGPT still leads, but marketers are increasingly building AI tool stacks. Explore Brafton’s survey on the AI platforms marketing teams actually use.
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Yes, ChatGPT Can do Data Analysis: How to Get Started
Can ChatGPT do data analysis? Yes, but it has limitations. Read on to learn how to leverage this tool the right way.
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5 Free Traffic Sources That Yield Big Results (Infographic)
When it comes to generating website traffic, paid sources can’t hold a candle to free sources.
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Experience In Digital Marketing: 7 Skills for Success in 2026 and Beyond
Looking to gain experience in digital marketing? Here’s the 2026 industry breakdown and the skills that can help you succeed in an AI-assisted digital ecosystem.
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How To Optimize for AI Overviews & Increase Your Brand Visibility on Google
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
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How Marketers Are Learning AI: Most Teams Are Still Figuring It Out as They Go
Most marketers are using AI without formal training. Explore Brafton’s survey findings on AI adoption, training programs, policies and workplace impact.
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June AI In Marketing Roundup: Google’s Open Knowledge Format (OKF), ChatGPT Ads Accelerate, Agentic Ads from Amazon & More
June AI in Marketing news: Google’s Open Knowledge Format, OpenAI’s expanding ChatGPT ad ambitions, Amazon’s new Alexa+ Agentic Ads & more.
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