Content Analytics

Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: Looking pretty.   But it’s not your fault. The problem is there are so many reports and metrics you can access across dozens of software… Read more »

Brafton has a storied history. Over the years, what started out as a news marketing shop has blossomed into a full-service agency where strategies center around content. Much of this has been fueled by the internet’s broadening capacity for high-quality, multimedia content. Some of this is driven by one of our core tenets – that… Read more »

Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and you wait. And you wait. Then finally you move from a poorly ranking position to a middling position somewhere meaningless on Google’s second page. Congratulations,… Read more »

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