Sales Page Copywriter Tips: How To Write Effective Sales Copy (or Hire Someone Who Can)
Sales pages require the expert touch of a copywriter who knows how to convert customers. Here are tips for writing your own pages or hiring someone.
Content Writing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Red Pen: How Good Writers Become Good Editors
Learn how to be an effective, helpful editor by wielding the infamous “red pen” with confidence, comfort and your own style.
From Idea to Execution: How To Plan a Winning Content Marketing Campaign
From finding an audience and defining responsibilities to making your messaging sing, this is everything you need to get started on a content campaign.
Tone and Style: How Writers Adopt the Right Voice
Learn how writers master tone and style to craft authentic, engaging content that builds trust and makes every brand voice shine.
What Makes a Good Title Tag? 10 Tips and Site Title Examples
Site titles are often users’ first impression of your website or brand before they click through to explore pages. Here’s what goes into a good title tag.
How To Beat the Blank-Page Writer’s Block
Struggling to start a new piece? Learn a step-by-step pre-writing system to beat blank-page writer’s block and draft faster with confidence.
Understanding the 11 Major Types of Copywriting (Infographic)
You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.
Revisiting Intros and Other Copywriting Strategies: A Practical Guide for Digital Marketers
Learn how to craft intros that boost SEO, engage readers and keep people scrolling. Discover formulas, examples and pro copywriting tips with Brafton.
How To Hook Readers With Your Blog Introduction (+ Examples) [Infographic]
Compelling content starts with a strong introduction. Here’s how you can take your blog post introductions to the next level.
How To Apply the Six Thinking Hats in Marketing
Want to push your campaigns to the limits with a structured approach to innovative thinking? Learn how to use the Six Thinking Hats technique here.