Content Distribution

You don’t have to spend a lot of money to develop a great content marketing strategy. In fact, many tools are available for my all-time favorite price: zero dollars.

Considering a relationship with a marketing partner is a big decision. Maybe it’s your first time, you’re a bit green, not sure what to expect. Maybe it’s not your first rodeo and you’re a bit gun shy, jaded or skeptical (because say what you will about scorned women, but in my experience, hell hath no… Read more »

How many times do customers need to see an ad before they buy? Advertising has been around as long as humans have existed – yeah, we’re talking about cavemen. However, it is only in the last 200 years that it has taken on greater focus and serious study. Consider Thomas Smith’s 1885 explanation of “Successful… Read more »

You’ve got great content, but are you getting great traction? Here is your guide on how to get your content in front of your audience with the right distribution methods.

By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy. That said, in order to fully leverage the power of storytelling and maximize results, it is essential to ensure the technology you use is integrated… Read more »

It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find a date.” You open up Tinder and start swiping, as many single 20- and 30-somethings do. About 10 profiles in, the app starts serving advertisements… Read more »

Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.

Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous with their founders, making separating the founder from the business almost impossible. The trouble with tying your company’s brand to one person is you live and… Read more »

Trust translates to consumer attention and loyalty. How is your brand measuring up?

From new lead generation opportunities to Sponsored InMail to video, we explore all the ways marketers can take advantage of LinkedIn’s makeover.