The Ins and Outs of Creating a Monthly Newsletter (Infographic)
When it comes to email newsletters, take a note from TikTok: Less is more. Find out how to optimize newsletter cadence and content for the best open rates.
Email marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Best Newsletter Names We’ve Ever Seen (Infographic)
The email newsletter is king – and these are the best, most catchy newsletter names we’ve ever seen.
How To Write Email Copy That Works
Here’s the thing about email marketing: Nobody cares what you have to say. Case in point, check out this cold email I received today: Did you care what was in that email? Did you fall asleep? I fell asleep while not caring at the same time because it’s absolutely awful. Brainpower is a Fixed Resource… Read more »
Segmentation and Personalization in Email Marketing
Email is one of the most powerful tools marketers have access to. Here’s how to use it the right way.
Email Lead Generation: How to Build Your Pipeline
Email lead generation is a top marketing priority for developing and nurturing leads. Learn about best practices for lead generation in your marketing efforts.
How to Create Great Email Content
Spice up your email marketing content by following these tips.
6 Types of Visuals to Make Your Emails More Effective
Visuals play a crucial role in email marketing. Here are 6 types to try in your email marketing campaigns.
7 Blueprints for Email Copywriting That Works + Examples (Infographic)
Supercharge your email marketing campaigns with these email copywriting tips.
Optimize Your Emails to Render Flawlessly in Dark Mode
Dark Mode is becoming more popular & available across devices and platforms. Can your readers see your emails in Dark Mode? Here, we illuminate the facts about this low-light look.
Email drip campaigns explained
There’s a delicate art to creating effective email drip campaigns. Here’s everything you need to know to make your next one a success.