Legacy

A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.

What happens when your first piece of content is delivered and it isn’t what you expected? (And how can you prevent that from happening in the first place?)

A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.

A tech writer shares his experience turning blog content into Tweetable social posts that drove engagement on social networks and business’ website.

Tony talks about his experiences as a writer at Brafton – plus how he balances being creative inside and outside the office.

Embedding Tweets and YouTube videos into blog posts is a strong combination of increasing visual appeal, while also making your blog the sticky epicenter of industry topics.

Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.

Google recently announced all businesses must transition to Universal Analytics and marketers who make the switch will gain access to new features.

Brafton’s content teams celebrated the holidays at House of Blues Chicago. Check out the Slideshare gallery from the evening.

This list of dos and don’ts can help you get more out of your content marketing budget without having to spend more money.