Although the two companies have been increasingly at odds in recent months, the default search engine for the much-hyped Apple iPad is Google, providing a large-scale search engine optimization (SEO) boost to online marketers.
Social Media SEO reports that "Google has taken the iPad experience one step further. This week Google announced a whole new set of Google products that are designed specifically for the iPad – products like Gmail, Google Calendar, Google News, Picasa, and of course, Google’s search engine itself that resides at Google.com."
The search engine optimization (SEO) news site also notes that the successful campaign to put Google on the iPad has resulted in the search engine’s expansion to 300,000 new users, with many more to come as the iPad keeps selling.
Search engine optimization (SEO) for mobile devices is an increasingly important facet of the profession, as both smartphones and hybrid devices like the iPad become more and more widespread. Different considerations apply to campaigns whose target demographics are likely to be mobile internet device users, experts say.
