Rupert Murdoch, CEO of News Corp., has resumed his verbal attacks against Google. Investors.com reports that Murdoch said he would be aiming to stop Google and other search engines from stealing stories from online news publications.
Google and Murdoch have a long history of conflict. Murdoch has called Google and other news aggregator sites "vampires," accusing them of stealing articles and profiting from them by displaying ads by them.
"We’re going to stop people like Google and Microsoft, or whoever, from taking our stories for nothing," Murdoch told investors at a National Press Club event in April. "There is a law of copyright, and they recognize it."
Google news displays stories from the Wall Street Journal, an outlet owned by News Corp., for free, when they should only be available to paying subscribers.
Google CEO Eric Schmidt believes that traditional news outlets should improve their search engine optimization (SEO) and embrace the benefits of search engines. "With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone to blame. Much of their anger is currently directed at Google, whom many executives view as getting all the benefit from the business relationship without giving much in return," Schmidt wrote in an article for the Wall Street Journal.
