Twitter makes Discover tab more engaging, visually focused
Twitter adjusted its Discover tab recently to expand images and content previews automatically on the page.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Five cross-screen video marketing insights from OMMA
During day one of the Online Media, Marketing and Advertising conference, experts offered tips on cross-screen video marketing.
OMMA expert: Storytelling (still) key to marketing success
At OMMA, CP+B CEO Andrew Keller emphasized that good brand stories are what drive sales – no matter the network being used to reach audiences.
Algorithm shift to ‘reduce’ exact match domains with poor content in SERPs
Google Matt Cutts tweeted last week that the company rolled out a minor algorithm update focused on penalizing low-quality sites even when their domain exactly matches a search query.
Consumers Like brands on Facebook, but still want website content
A majority of consumers have Liked a brand on Facebook, but many prefer a company’s website to its social presence.
70 percent of consumers want more information about green energy
Sungevity found that consumers looking to invest in green technology want more information about these products and services before spending their money.
Guest blogging: The good and the bad for SEO
Google’s Matt Cutts appeared on a web radio show on Wednesday and indicated that low-quality guest blogging could result in a Penguin attack.
StumbleUpon rolls out new designs that improves content organizations
StumbleUpon rolled out new features aimed at making it easier for users to find popular web content and see which pages other people have enjoyed.
Brafton to address ‘Content Marketing Rookie Mistakes’ at OMMA Response in NYC Oct 2
MediaPost’s upcoming Online Media, Marketing and Advertising conference (OMMA) in NYC offers best practices for companies looking to build online audience engagement and sales. Brafton will offer attendees content marketing tips.
Consumers use social as discovery method, sales come from content
Social marketing helps consumers learn about brands, but few are converting directly after reading social content.