News

Content producers are still focusing on link building for SEO, but Google officials say it’s an outdated marketing strategy.

Brands can learn from the traits of the most successful teams to inform their web marketing strategies.

Marketers still struggle with conversions, even though it’s the most important aspect of their content campaigns.

Press Release, Brafton Inc.  Brafton Inc.’s upcoming webinar will educate marketers on creating content that maps to six distinct business goals. The webinar will be held on Wednesday, Feb. 25 at 1:30 p.m. EST.  The webinar addresses the common challenge of aligning content with business goals; 70 percent of businesses are creating more content in… Read more »

There’s a slew of up-and-coming social media networks to test out this year – but successful marketers say their networks of choice remain Facebook and Twitter, according to a Percolate report. In terms of both organic and paid social, Facebook was the reigning champ for the 250 senior marketers surveyed. Almost 90 percent of high… Read more »

Adding ‘AND MORE’ on your website: An open-ended invitation to make requests, or a lazy phrase that sets up unreasonable customer expectations? #CleanerCopy #MarketingTWIT

Google announced it will now start showing medical answers directly in search results through its Knowledge Graph technology.

Organic search is no longer the leader of the traffic pack, as social drives more referrals to websites.

Data shows the difference between content marketing leaders & laggards, highlighting differences in strategic planning & end-result formats.

Facebook and YouTube may be the largest social networks – but their share of referral traffic is vastly different.