The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Does a Social Media Manager Do?
Social media managers drive brand growth and engagement. Here’s what goes on behind the scenes, including responsibilities, skills, tools and more.
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February 2026 AI in Marketing Roundup & Rundown: Enterprise AI Investment, Reddit Search Surge & Small Business AI Use
February marked a month of enterprise AI and small business developments about how AI continues to impact our work and everyday lives. Click in for your February update.
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Thought Leadership Is “Broken” — Here’s How Original Research Can Fix It
The most effective thought leadership offers fresh ideas. Here’s how to get started on an original research project to support higher-quality thought leadership content.
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Beyond the Buzzwords: How To Identify and Crush Your Real Marketing Goals
Learn how to identify high-impact marketing goals, align with internal stakeholders and prioritize tasks that drive organizational revenue.
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Enterprise-Scale Content Automation: Best Practices, Pitfalls and Proven Strategies
Automation on an enterprise scale can be overwhelming. Avoid these common pitfalls and plan for success with best practices and effective automation strategies.
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Crack the Code of Persuasion: Mastering AIDA Copywriting
Discover how AIDA copywriting grabs attention, builds interest, drives desire and compels action for maximum digital marketing results.
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Is Reddit’s Search Feature Reaching New Heights? Tens of Millions of Weekly Users + New AI Functionality
80 million users, and growing, are starting and ending their searches in Reddit. No Google involved. Here’s what we know and what it might mean for the future of search.
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Not All SEO Is the Same: Here’s a Breakdown of the Top Types of SEO in 2026
Discover leading types of SEO strategies, with details on their impact on your site’s ranking and how to combine them to build a high-performing SEO plan.
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