The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect
How do marketers feel about remote work? Our surveys uncover some fascinating data about flexibility and provide a few tips along the way.
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Understanding Voice Search for Search Engines
Voice Search Optimization (VSO) is revolutionizing the digital marketing and Search Engine Optimization (SEO) landscapes. With the rise of voice-activated devices like Google Assistant, the way we search the web is
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The Only Marketing Platform Definition You’ll Ever Need (+ How To Choose Yours)
Brush up on the best marketing platform definition — plus examples, features, benefits and how to choose one for your business.
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What is an SEO Company and How Do They Work?
Your business can’t reach its potential if no one can find you. That’s an obvious statement, but an important one, and one that demands a response. In today’s digital-first business climate, how ca
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Marketing Strategy vs. Tactics: The Essential Distinction You Must Know (Infographic)
Marketing strategy vs tactics: They sound similar but have important differences. Find out how to effectively reach your goals.
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Mastering the Marketing Elements with Beatriz Kaori Miyakoshi Lopes
Meet Beatriz — Project Manager, occasional writer and all-around hero. See how she’s mastered all the marketing elements like a proper Avatar!
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The Power of the Quarterly Marketing Plan: Templates, Tips and More
How to build, and stick to, a quarterly marketing plan that helps you set goals, track KPIs and improve outcomes.
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Google’s October Core Update
The October update wasn’t officially completed until the 19th, but you likely noticed fluctuations in your website’s search rankings starting after the announced launch date of October 5th. These core updates from G
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