The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing news roundup: June 2015
The latest content marketing news includes updated social media guidelines from the FTC, Mary Meeker’s Internet Trends Report and more.
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How brands can do a better job at social media customer service
Social media marketing is an opportunity for brands to provide customer service, but few respond quickly – if at all.
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Why CEO interviews are a good first step in video marketing
Trouble convincing your bosses you need content marketing? Explain your strategy starts by featuring them in executive interview videos.
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How to lower ecommerce abandonment rates with content
Brafton’s content strategy focused on SEO & engagement, but it helped our ecommerce company generate more conversions.
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Is influencer outreach missing from your content marketing strategy?
84 percent of marketers plan to increase their influencer outreach strategies in 2015, according to new research.
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3 Twitter updates marketers should know about
Twitter is introducing new ways for brands to interact with videos, customer service and sales.
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How to use content writing for better brand awareness
49% of marketers building brand awareness through storytelling is a top challenge – here’s how the RIGHT content writing approach can help.
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Employee Spotlight: Meet Colleen, Content Marketing Strategist
Colleen’s Brafton teammates talk about her strengths as a content marketing strategist.
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