The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is a picture still worth 1,000 clicks?
Disappearing images in search might seem to harm click-through rates, but there’s actually a silver lining to Google’s SERP streamlining.
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17 #WordCrimes that drive our editors crazy
Weird Al isn’t the only one who gets annoyed at word crimes.
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Thumbs up ..? – Marketing #TWIT
You need images in content, but not all images are created equal. Marketing #TWIT.
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Employee Spotlight: Meet Brett, Associate Managing Editor
Brett’s sharing what it’s like to work on Brafton’s editorial team, plus a little about himself in this week’s employee spotlight.
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News flash: Google releases new local SEO algorithm on heels of Explore
Google just updated its local search algorithm with better technology for location and distance.
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How often do you need to publish for effective content marketing?
Brands that don’t publish daily might not be getting as much as they can out of their content marketing.
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400 million Facebook users are mobile-only, so social marketers must streamline UX
Marketers who take for granted that most of their target audience is browsing social media on desktop computers, take notice. The latest numbers from Facebook indicate about 400 million users are mobile-only. This p
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What Google’s Maps “Explore” feature tells marketers about the future of local SEO
Google’s new “Explore” feature for Maps directs consumers to local businesses, but it could require more SEO work for brands.
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