The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Why brands are spending more on social, email and content marketing
Marketing teams are increasing their budgets for email campaigns, social and web content because they’re seeing cross-funnel results.
Learn More
Google tries to beat Yelp at its own game with improved Maps results
New and improved Google Maps search results give users more information about businesses that optimize their sites for the semantic web.
Learn More
Brands that follow Google’s Quality Rating Guidelines are what they EAT
A third-party quality rating contractor recently leaked a version of Google’s internal quality rating guidelines, giving SEOs a look at what factors matter most.
Learn More
eBooks: Our best kept content marketing secret (…until now)
More than 390 of Brafton’s customers use our white papers, but more and more they’re asking about our eBooks. Here’s why we’re thrilled.
Learn More
What’s worse than not being talked about? Not knowing you are & missing social interactions
When it comes to social marketing, brands should start thinking about the types of interactions that are hard to capture with traditional metrics.
Learn More
You might be getting more organic traffic than you think
Groupon conducts a daring experiment that shows websites might be getting 60 percent more organic traffic than they think they are.
Learn More
No more Author images? How bylines could still help SEO
Google recently took Authorship images out of search results in a sudden change of heart.
Learn More
Take 2: Small companies STILL beat industry leaders with video content [study]
Pixability finds large consumer electronics brands are still behind smaller ones in video marketing, but they’re becoming more competitive.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
