The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
US English vs. UK English: A Marketer’s Guide To Writing for a Global Audience
Writing for a global audience? Learn the nuances between U.S. English and UK English to keep your content targeted toward the right audiences.
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6 Types of Branding Services That Can Help Any Organization (Infographic)
Your brand consists of more than graphic design. Learn how professional branding services help differentiate your company from the competition.
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What Is a Web Copywriter — and What Does the Role Look Like in the Age of AI?
Discover what a web copywriter does, the skills they need and how AI tools are reshaping workflows in nuanced ways.
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What Is a Slug in SEO? Everything You Need To Know
Learn what a slug in SEO is, why it matters and how to write SEO-friendly URLs that improve user experience and support search performance.
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Lost Organic Traffic? Here’s How To Tell Whether It Actually Matters
Lost organic traffic? Learn how AI search is changing SEO, when traffic loss matters and how to focus on the metrics that drive business results.
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How Often Should You Update Your AI Tool’s Knowledge? Probably More Often Than You Think
An AI knowledge base shouldn’t stay static. Learn the key moments that should trigger an update to your style guide, instructions and reference materials.
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You’ll Never Believe These 7 Clickbait Examples That Actually Work (or Not?)
There’s one secret ingredient that makes every clickbait headline work. No, there isn’t, but you got curious, didn’t you? That teasing opener is a textbook illustration of how a content headline is designed to attra
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Q&A from Winning Strategies for SEO, GEO & AI Visibility: Brafton Webinar
We just wrapped up our latest webinar, “Winning Strategies for SEO, GEO & AI Visibility,” hosted by Philip Weafer, Associate Vice President of SEO at Brafton, and Adam Barber, Chief Commercial Officer at Brafton
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