The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Creative Strategy: Developing an Inventive Approach to Your Marketing Campaigns
A creative strategy aligns ideas, messaging and goals. Learn how to build one that drives more consistent, effective marketing campaigns.
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Stop Guessing: How To Write Social Media Captions That Actually Engage
From crafting irresistible hooks to mastering hashtag strategy, learn how to write social media captions that drive clicks, saves and conversations.
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Psychological Safety: If Your Team Is Afraid To Ask Questions, You Have a Problem
Discover why psychological safety is a strategic necessity for creative teams to boost innovation, productivity and high-performance collaboration.
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How AI Can Help You Complete a Better Website Audit
When’s the last time you did a website audit? If it’s been a while, see how AI tools can help you complete a comprehensive audit on your own.
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Taking Initiative Without Stepping on Toes
Learn how to take initiative as a marketer; stay organized, communicate proactively and keep projects moving without overstepping.
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Is AI Making Marketing More Human? Insights from the 2026 Global Workplace Survey
AI isn’t increasing isolation — it’s enabling more collaboration, according to one survey. Here’s how AI is reshaping marketing work, teams and skills.
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Voice Search Content Marketing Is the Future: How To Get Started
In pretty much every science-fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot
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ChatGPT Ads for Marketers: What’s Real Right Now and How We Recommend You Prepare
Brafton Director of Paid Media Zach Shah explains everything there is to know now about OpenAI’s emerging platform and how marketers should approach it.
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