The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Companies creating video content miss SEO opportunities
A new study shows brands are investing in videos, but they aren’t necessarily using the best tactics to promote them in search.
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Why a Myspace comeback wouldn’t be so bad
Here’s a subject that certainly caught my attention this week while perusing Twitter in the office: Myspace is apparently trying to entice former users to rejoin by emailing them their old profile photos. A uneasy f
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That web copy stinks – Marketing #TWIT
Stop stinkin’ up the internet, and write something that’s good! Marketing #TWIT
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The extra mile: Best practices from top-tier converting websites
Some of the most important marketing tactics among sites with the highest conversion rates include testing, audience targeting and mobile optimization.
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The Content Questionnaire: Melanie Graham, The Dana-Farber Cancer Institute
Melanie Graham, the Digital Content and Social Media Producer for the Dana-Farber Cancer Institute, shares her views on web marketing.
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Employee Spotlight: Meet Melinda, Marketing Research Executive
When Melinda Garcia’s teammates from the database marketing department got the chance to share what she brings to the table, the answers were pretty unanimous: A little bit of appreciated sass, a whole lot of confid
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Location, location, location: Users say content trumps device
People want to access content no matter what kind of device they’re using – so make content marketing seamlessly available across channels.
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There’s no “I” in content: Create different types for separate channels
Every single marketing channel has its own purpose, and brands that don’t take this into account will be ignored by customers.
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