The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee Spotlight: Meet Kevin, Senior Business Development Executive
From account management to sales, Kevin’s strategic background is top notch. Back in 2010, he started at Brafton as a content marketing strategist and was instrumental in launching the account management team in our
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The Age of Google: Most research underestimates its search dominance
Everyone understands that SEO is mostly defined by Google – but the search leader could account for even more traffic than most studies indicate.
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8 Tweet-sized takeaways from #SMWF
Social media teammates Kendra Bissonnette, Rachel Caruso and Sumit Sharma jetted down to New York City this week for Social Media World Forum, a two-day social marketing event featuring top international brands and
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B2B marketing isn’t just about other companies – it’s also about consumers
B2B companies are missing out on business deals if they aren’t creating content for consumers as well as corporate decision-makers.
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Brafton will attend SMX Advanced in Seattle June 11-12 #SMX
Brafton will be among the hundreds of businesses represented at Seattle’s SMX Advanced Conference on June 11-12.
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Search traffic to travel companies is sky-high
Travelers report search engines are the premier destinations for booking accommodations, and brands need to catch up.
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Facebook takes steps to increase organic News Feed reach
As organic News Feed reach declines, Facebook is tweaking its algorithms to give brands a better shot at being seen by customers.
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Being there is half the battle: Blog content must be discoverable to drive results
One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.
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