Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Apr 23, 2014 Legacy Editorial

Putting passion into practice: Writing at Brafton

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Apr 23, 2014 News Alex Butzbach

Think UX: 46 percent of searches for products are mobile [study]

When websites don’t load quickly on and are difficult to navigate on mobile devices, it’s time to rethink the online user experience.

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Content marketing success isn't all about hunches and good instincts. It's also about looking to numbers for valuable information

Apr 23, 2014 Legacy Lauren Kaye

Use content analytics to steer your marketing strategy: Winning the numbers game

Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.

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Marketers aren't confident Knowledge Graphs are benefiting their content.

Apr 23, 2014 News Lauren Kaye

Who’s afraid of Google’s Knowledge Graph? 55% of SEOs

There are some major changes happening that will impact search results and how marketers optimize their content – and SEOs are scared.

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Apr 23, 2014 News Alex Butzbach

Microsoft’s Cortana offers semantic search features on Bing

The semantic web is getting even more detailed, thanks to context clues provided by digital search assistant Cortana.

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Apr 22, 2014 Legacy

Reduce, reuse & recycle your content: Waste not, want not marketing

This Earth day, look for ways to conserve creative energy and marketing resources toward a clear goal – your audiences and your bottom line will thank you.

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