The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Twitter voted the network with the most social media marketing potential
The people have spoken, and Twitter is officially the Social Media Madness for 2014.
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Marketers will spend 2014 retaining existing customers – with Facebook [study]
As brands manage multi-channel strategies, 2014 will see them use Facebook to concentrate on keeping the customers they already have.
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The Content Questionnaire: Joe Pulizzi, Content Marketing Institute
Content Marketing Institute’s Joe Pulizzi shares wisdom on the best web marketing, signs content’s working & how to get on his good side.
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Employee Spotlight: Meet Tracey, Chicago Lead Editor
One year ago this April, Tracey Zielezinski started her Brafton adventure. Armed with her strong writing and incredible attention to detail, she quickly became a valuable asset to the Chicago business marketing desk
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Captcha chaos – Marketing #TWIT
I’ll take a few failed captcha attempts and its insult to my intelligence over Heartbleed any day! Marketing #TWIT
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Social on mobile: It’s not a second screen any more
Smartphones aren’t just a part of social media – increasingly, social media IS mobile.
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Keyword data to disappear from AdWords campaigns, too
Keyword data is not safe for organic or paid content marketing strategies as Google announces it’s securing search terms for AdWords campaigns.
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According to Google, popularity & authority aren’t one in the same
Brands often forget that websites do better in search rankings when they focus on authority instead of popularity.
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