The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social Media Madness Final 4: Google+ vs. Linkedin
Brafton’s March Social Madness campaign has advanced to the final 4. Read this blog off and vote for your favorite social network.
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B2Bs think social media is less important than B2Cs, but they’re wrong
Business-facing companies stand to gain a lot from social media marketing if they value these channels and invest accordingly.
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Google & Microsoft’s contest previews the coming of the semantic web
Building a brand online is an essential part of content marketing, especially the more developed the semantic web becomes.
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Employee Spotlight: Meet Tressa, writer turned production coordinator
With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking a new writer’s perspective on th
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#SMX data – customers hold brands accountable for bad location information
If companies want to be found in the real world and online, they had better make sure all of their information is accurate and up to date.
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Twitter to make calls to action even more actionable
Twitter users may soon be able to click ads they like to instantly call advertisers.
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Readers want actual content – not native ads [data]
Native advertising might give companies a lot of visibility, but it’s effectiveness (and transparency) is in question.
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How to break the rules and win with customer-centric content
Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.
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