The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
#TheManBun story: How to turn trends into brand buzz
From hairstyle to hot trend, learn how hashtags helped a social media strategist find and connect with the right audience online.
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Brafton Editorial kicks into gear for Google Analytics Certification
Take a look at our team’s resolutions for 2014, and you’ll notice quite a few Braftonians listed becoming Google Analytics certified as a goal for the new year. With Brafton’s new Google Analytics pilot program offi
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Love your penmanship: It’s National Handwriting Day!
Step away from the keyboard. Why? It’s National Handwriting Day! There’s more to this little-known holiday than the opportunity to practice your penmanship. It’s actually the birthdate of John Hancock, our founding
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Make sure your social marketing maps to your goals
Social marketing is rapidly evolving and internet users expect more than ever from brands. A new tool helps marketers find the right tools to stay ahead of the competition.
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Is the latest Facebook update telling brands to break the text barrier?
Text-only status updates won’t cut it for Facebook content anymore, following yet another New Feed algorithm update that favors photos in posts.
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Brafton Strategist featured in Los Angeles’ RAWawards Indie Arts Show
When she’s not crafting content strategies for clients, don’t think Content Marketing Strategist Sabrina Brett’s creative juices have stopped flowing. This month, San Francisco-based Sabrina had the honor of being f
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Employee spotlight: Meet Jill, writer turned social strategist
Meet Jill Dilibero. As a social media strategist at Brafton, she’s an expert at crafting strategies designed to fuel her clients’ social presence. In Oct. 2009, Jill began her Brafton career as news and content writ
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Proof that size matters in video marketing (& shorter IS better)
A study shows that even when visual elements are in the mix, marketers must keep their content short and sweet to hold viewers’ attention.
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