The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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More data not provided? New Google Analytics reports
Google recently rolled out new analytics reports, which may leave marketers confused about where to find important data.
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Writing in translation: What content marketers owe Salman Rushdie
Content writers shoulder a task that is more like translation than anything else in an era that’s cultivating a global and digital language.
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Viewers share twice as many videos in 2013 vs. 2009 [study]
The Pew Internet & American Life Project reports internet users are embracing online videos and sharing them with their own networks.
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Mobile pushes internet marketing to be bigger, faster
As consumers perform more searches on mobile devices, marketers must also adjust their brand content for smartphones and tablets.
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Can’t stop, won’t stop content: Fastest rising formats
Content marketing is maturing and brands must diversify their strategies with some of the fastest-rising visual and text-based formats.
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Spam-fighter & record-cleaner? Google’s mugshot algo launches
Google, best known for its uncluttered search results, has now launched an algorithm to keep internet users’ records clean(er).
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Don’t worry, your Tweets aren’t interrupting connected consumers [study]
A Nielsen study found consumers Tweet just as much during TV shows as commercial breaks, welcoming brands to participate in “Now” moments.
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LinkedIn & Pinterest – Underdogs for social marketing success?
Most marketers build social media marketing campaigns on the same sites, but they may achieve bigger wins on less-populated networks.
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