The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A case for organic content: Aggressive bidding drives up CPC
Marketers might be spending too much money for paid ad campaigns when overtaken by the competitive spirit, a study finds.
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Sci-Fi marketing: Google Glass to charge for gazing at content
​A new Google patent could charge advertisers any time a Google Glass user gazes at offline or online content.
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How to convert online conversation into digital content – 3rd Thursday Tip
Brands can use social chatter as inspiration for their ongoing content marketing strategies. Here’s how:
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Why broad search studies don’t tell the whole brand story
​Aggregate search data talks about the overall market, but regional trends and content analytics can suggest other marketing avenues for brands.
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Why tech developments will change how you create content
Advanced search technology will impact SEO and content marketing strategies, forcing brands to evolve or else be left behind.
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Google isn’t gold: How state-centric SEO strategies are turning heads
While Google remains the leading search engine, a study finds some geographic audiences prefer alternative sites.
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Tiffany & Co. wins top Facebook marketing prize
​A study shows that Tiffany & Co. generates the most interactions on Facebook and where opportunities may lie.
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CapWest connects with customers through educational content [interview]
CapWest President and CEO Monte Robbins explains why he turned to custom web content to improve home buying for every American.
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