Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

May 23, 2025 ai Chad Hetherington

Google’s New Search Proposition: Ask It Anything Thanks to Its New ‘AI Mode’

Google is upping the ante on AI in Search with its newly released AI Mode. Here’s what to know, including some of its bad press.

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May 22, 2025 Content Strategy Jesse Templeton

From Blueprint to Brand: How To Market Your Construction Business Effectively

Marketing is important for all businesses, including construction. Learn the nuances of marketing construction companies to attract more leads.

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May 22, 2025 Content Creation Amanda Ciarci

8 Genius Digital Storytelling Examples [Infographic]

Learn how digital storytelling can help your marketing team connect with an audience.

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May 22, 2025 ai Florian Fuehren

Spot the Bot? Why the AI Content Witch Hunt Is Burning Us All

Tired of AI panic and faulty detectors? Discover why the real threat of content isn’t AI itself, but our overreactions, misunderstandings and misused tools.

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May 21, 2025 Social Media Aleisha White

LinkedIn Optimization for Executives: A Comprehensive Guide for Leveraging LinkedIn To Achieve Your Goals

LinkedIn optimization for executives is about demonstrating thought leadership, sharing expertise and building a community. Here’s how to get started.

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May 20, 2025 Content Creation Lauren Perrodin

How to Create a One-Pager Template That Wins Business (Infographic)

A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.

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