The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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No. 1 email marketing challenge: Creating relevant content
A new survey shows that B2Bs and B2Cs say writing relevant and interesting content is their No. 1 email marketing challenge.
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Text-heavy cover photos now permitted on Facebook
Brands can now create custom Facebook cover photos that advertise seasonal deals, include CTAs and drive clicks.
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Why social media follower counts aren’t everything
Brands shouldn’t focus on follower counts as the main indicator of internet marketing success because spammers still sell fake accounts.
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Branded website content is just what the doctor ordered
Evidence shows content marketing is not just for ecommerce and tech brands. The pharma industry is seeing results from branded web content.
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Content Marketing recap: June 2013 (Video)
June 2013 found consumers enjoy short-form social video on Instagram and Vine, but visual media fuels results across other channels, too.
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Email marketing alert: Use words that fuel clicks
Email marketing is still a crucial component for brands’ online success, and some headline keywords will fuel stronger results.
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Social media: A fundamental shift in consumer communication
Marketers must stay active on social networks because data shows consumers spend more time checking social sites than email.
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Social monitoring impacts brands’ bottom lines, and saves lives
A new article in the New England Journal of Medicine shows how one scientist uses social media data to prevent infectious disease outbreaks.
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