The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is Google rolling out new algo updates already?
SEOs are sounding off that Google might be updating spam-fighting search technologies just after rolling out two changes this spring.
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Webmasters need more data? Google’s got your back
Marketers who demand more information about website performance are in luck – Google’s bringing search query, backlink data to Webmaster Tools API.
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SMBs set internet marketing bar high for remainder of 2013
​A new poll finds SMBs have specific goals in mind for their content and social marketing efforts, allocating funds toward each channel.
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Don’t ‘Pintimidate’ prospects with social content
Four in 10 women are ‘Pintimidated’ by perfect images on Pinterest – Marketers can use this data for stronger social marketing.
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Marketers need content analytics to measure cross-channel campaigns [study]
In order to measure content marketing performance in a multichannel world, brands need analytics that compile data from numerous platforms.
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Digital first journalists use social media to amplify news content reach
​Brands publishing news content to the web can reach the right prospects through organic search.
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SEO tip: Let audience trends dictate keyword strategies
When putting together a keyword strategy, content marketers must evaluate terms with high search volumes and phrases consistent with their brands’ voice and tone.
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Initial reports show Vine and Instagram are close competition
Marketers’ video campaign decisions just got harder – Vine and Instagram are proving to be strong competitors.
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