Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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May 21, 2013 News Ted Karczewski

Familiar content marketing challenges impact brands’ email strategies

A recent survey shows B2B brands have clear goals for their email marketing campaigns, but only look at surface-level metrics when gauging their success.

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May 21, 2013 News Lauren Kaye

YouTube turns 8, celebrates video content dominance

Eight years in, YouTube’s success reminds marketers why video content is crucial to content marketing success.

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May 21, 2013 News Ted Karczewski

Pinterest expands pin options to highlight social media content

Pinterest introduces three new pin options to highlight supporting context for retailers, bloggers and foodies.

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Customer-obsessed marketers win content marketing results

May 20, 2013 News Lauren Kaye

Forrester: ‘Customer-obsessed’ content marketing wins results

Innovative marketing teams that excel in current digital marketing trends and embrace new tactics will come out on top, according to a Forrester report.

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