Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Video marketing campaigns work best when they target key audiences effectively.

Oct 30, 2012 News Joe Meloni

Busting the 15-second myth: Targeted (not timed) video marketing drives engagement

A report from the Jun Group suggests that audience targeting is among the most important elements of a successful video marketing campaign.

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Despite recent changes to local search results, marketers say influential factors primarily remain the same.

Oct 30, 2012 News Joe Meloni

Multi-screen consumers average 21 local searches per week

YP and Street Fight found that multiscreen searchers send an average of 21 local queries per week.

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Oct 29, 2012 Legacy Richard Pattinson

In defense of ghostwriting

Not everyone can write easily or well, but that doesn’t mean their stories and insights aren’t worthy of circulation.

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Oct 29, 2012 News

Attn valued customers and readers: Hurricane Sandy hits Boston (Brafton headquarters)

Hurricane Sandy is approaching Boston. Content marketing agency Brafton is making every effort to maintain content delivery for valued customers and readers.

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