The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Knowledge Graph’s ‘People also search for’ explanations: More proof relevant content catches clicks
Google announced an expanded Knowledge Graph capability with connection explanations for items listed in its People also search for tab.
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Two-thirds of marketers outsource to accomplish goals
Aquent reported that 70 percent of marketers look outside their companies to fill marketing needs.
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Google lets users sort by subject with image search
Google announced a new image search feature that allows users to sort results by category.
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Internet marketing news roundup, October 22
Google spent most of this week releasing tools and revealing inisghts that can help struggling sites recover from search penalties.
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Multichannel outreach drives social marketing investment
A report from Chief Marketer suggests marketers’ goals of increasing touch points with users and generating more leads has resulted in greater social media marketing investment.
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Cutts: Google reports ‘every’ manual action from search team
Google’s Matt Cutts said the company now informs site owners about almost all manual actions its webspam team takes.
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Site traffic, lead generation top SEO marketing objectives for next 12 months
MarketingSherpa reported that greater site traffic and lead generation are two primary goals for SEO marketers.
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Why user-generated content must come from users: Yelp targets companies buying reviews
Yelp recently punished businesses for paying for positive reviews on the site, further indicating the demand for companies and marketers to focus on the user.
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