Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Marketers using Google+ can now manage their campaigns from mobile devices.

Sep 20, 2012 News Joe Meloni

Mobile’s growth forcing marketers to optimize existing strategies

A survey from Borrell found that more marketers are adjusting different web strategies to optimize for mobile use.

Learn More

Sep 20, 2012 News Joe Meloni

Compete: Bing sees surge in market share, as Yahoo struggles

Data from Compete.com suggests Bing has made more progress in search, but the search engine still trails Google.

Learn More

Do you know the four Ps that people look for when conducting locally focused web content searches?

Sep 20, 2012 News Joe Meloni

Local search proves a hit with nearby shoppers

Businesses that target nearby searchers are driving greater mobile search click-through rates.

Learn More

Sep 19, 2012 News Joe Meloni

Google+ counts 400 million profiles, but what’s its real social marketing reach?

Google+ now has more 400 million profiles, but it’s usage numbers show a cloudier picture of the platform.

Learn More

Gmail recently updated its policies to reflect stronger security measures and will support automatic picture display for email marketing.

Sep 19, 2012 News Joe Meloni

21 percent of companies struggle to develop effective email marketing content

More than one-fifth of marketers struggle to develop and select content that drives conversions from email marketing campaigns.

Learn More

Yahoo changed its policies so users can no longer access apps with their Facebook or Gmail information.

Sep 19, 2012 News Joe Meloni

Yahoo sells portion of Alibaba stake, could signal new activity from former search leader

Yahoo sold more than half of its stake in Chinese ecommerce company Alibaba, which many believe could pave the way for the company to enter new markets under leadership of recently appointed CEO Marisa Mayer.

Learn More