The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Some brands wary of social marketing, but effective use improves brand awareness
A report from the Altimeter Group suggests that companies using social media marketing are aware of some of the risks associated with the channel.
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Report: Pinterest referring more prospects than Bing, Yahoo
Pinterest drove more traffic to Shareaholic’s clients’ website in August than Bing or Yahoo, signaling increased use of the site as a driver of relevant traffic.
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LinkedIn’s new Company Pages highlight shared content
LinkedIn marketing has become more popular in recent years, and the social network recently rolled out new Company Pages to make its service more effective.
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What brands can learn from Coca-Cola, as company hits 50 million Facebook Likes
Coca-Cola has surpassed 50 million fans on Facebook, and other marketers can learn from the company’s social strategies to inform their own campaigns.
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Images, articles shared most frequently by Twitter users
Twitter users are most likely to share images and links to articles, which means industry news and graphic content marketing campaigns offer greater social traffic potential and engagement for businesses.
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Content marketing recap: August 2012 (Video)
Brafton’s recap of the biggest content marketing headlines from August offers insights on how to keep your content strategy ahead of the curve.
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Choose social marketing platform wisely: Different demographics use different networks
The Association of Magazine Media found that social media users vary in age and gender across networks.
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‘Bing it on’ rolled out to attract search users from Google
Bing has rolled out BingItOn.com in an attempt to attract more searchers. The feature allows people to search for five queries and choose between results from Google and Bing.
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