The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Growing internet use demands cross-device content marketing
A report from Research and Markets suggests that general internet use is on the rise, while mobile web access moves closer to overtaking desktop.
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Brand engagement on Google+ jumps 112 percent
A report from Simply Measured found that Google+ Pages interaction has increased dramatically since launching six months ago.
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Bing nixes 411 voice search service
Bing has opted to stop support for its Bing 411 voice search after minimal use and the rise of smartphones made the service largely obsolete.
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April was another tough month for Yahoo search, while Google grows
ComScore search rankings for April paint a troubling picture for Yahoo.
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Bing takes next step in integrating social with search
Bing has rolled out a new three-column SERP that integrates social data, while keeping results with different types of content separate.
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Growing SMB IT spending places emphasis on content marketing
Small businesses are spending more on IT investments, which means technology vendors should take this moment to create web and content marketing campaigns to stand out.
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Report: Ecommerce spending grows 17 percent in 2012’s first quarter
Growing ecommerce spending should compel some companies to focus on new marketing efforts, including strategies to target the growing number of tablet users who do shopping research and make purchases on the move.
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Pinterest traffic referrals continue to decline, Google growing as traffic source
A report from Shareaholic found that Pinterest has struggled to sustain its growth, while Google has continued to refer more traffic.
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