The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Basics of Email List Management
Thorough email list management is a prerequisite to creating and sending targeted, compelling emails that engage users and benefit your brand.
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What Does ‘Content’ Mean? Exploring Content Marketers’ Catch-All Phrase
Unpack the many meanings of “content” in marketing. From blogs to memes, find out why it’s our favorite catch-all phrase and what’s behind it all.
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How To Use AI Tools for Content Creation and Optimization – A Comprehensive Guide
Artificial intelligence (AI) is no longer the futuristic tech of sci-fi movies — it’s a tool we use daily to boost productivity, creativity and personalized content. Think of it as a dictionary on steroids. AI conte
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Types of Search Engines and Strategies for Optimized Marketing Efforts
More search engines are being created each day. Which ones should you really focus on? Find out here.
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5 Great Social Media Campaign Hashtags (and How To Create Your Own)
Learn how the big kids in marketing leverage hashtags to drive their campaigns further and how to make your own effective hashtags.
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CRO Audits: How to Run Your Own + Follow Up Steps
Running CRO audits helps you identify why visitors to your website aren’t converting, which can help you improve the effectiveness of your site.
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How To Hire the Best International SEO Agency for Your Business Goals
Discover tips for hiring an international SEO agency that can help your business thrive globally.
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From Skeptic to Supporter: Shifting Views About Generative AI and Its Role In Our Work
Who better to weigh in on the current and impending state of artificial intelligence (AI) than someone who has been boldly pushing boundaries and essentially living in the future since 1978? James Cameron. From Term
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