ChatGPT Ads for Marketers: What’s Real Right Now and How We Recommend You Prepare
Brafton Director of Paid Media Zach Shah explains everything there is to know now about OpenAI’s emerging platform and how marketers should approach it.
Paid Search
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Can Display Advertising Influence Generative Search Citations? A Thought Experiment
Display advertising excels at one thing: placing your brand in front of as many eyes as possible.
Why Using Fewer Keywords Can Improve PPC Performance
Targeting fewer keywords can strengthen PPC campaigns. Learn how focused keyword strategies improve CTR, relevance and conversions.
What Is Programmatic Content? Advertising, SEO and How It Works
Learn what programmatic content, programmatic advertising and programmatic SEO are, how they work and how automation scales digital marketing.
How To Create a B2B Search Engine Marketing Strategy That Works
B2B search engine marketing includes SEO and PPC strategies that drive traffic and conversions. Here’s how to devise a B2B SEM strategy that gets results.
What is display advertising? A beginner’s guide
You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.
Analyze, Optimize, Win: A Smarter Approach to Paid Search Campaigns
Learn how to assess and improve PPC campaigns with expert paid search analysis, using metrics, tools and competitor evaluation strategies.
8 Webinar Ad Examples To Inspire Your Next Campaign
Discover real webinar ad examples with headlines, visuals and CTAs, plus tips to promote your next webinar ad campaign.
The Role of AI in PPC in 2026 + Insights From Eric Bush, Senior Director of Paid Search @ Brafton
Here’s what to know about AI’s increasingly important role in PPC campaigns, with exclusive insights from Brafton’s Senior Director of PPC, Eric Bush.
Direct vs. Programmatic Advertising Explained: A Guide for Marketers (Infographic)
Discover the key differences between direct and programmatic advertising, their pros and cons and how to choose the best strategy for your campaigns.