Google’s August 2025 Spam Update: What You Need To Know
Discover how the August 2025 Google spam update is shaking up global search results. Learn what’s changed and how SEOs are reacting, plus what to do next.
SEO
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Contextual Backlinks Explained: The Types, Strategies and SEO Wins You Need To Know
Learn what contextual backlinks are, why they matter and how to use them to boost rankings, traffic and SEO success.
Meet the New Google Trends API (Alpha): Your Gateway to Smarter Search Data
Learn what Google’s introduction of the new Google Trends API (Alpha) means for your search data and a revitalized approach to digital marketing campaigns.
Easy-To-Rank Keywords Explained: How To Find, Assess and Use Them for Fast SEO Wins
Discover what makes a keyword easy to rank, why low difficulty keywords matter and how to use tools for SEO success.
What does Google Guaranteed Mean, and Does it Matter?
Getting that guaranteed badge from Google can be a game changer for your company. Find out how here.
AI Visibility Guide: Get LLMs To Recognize Your Brand
Learn all about AI visibility and how to get LLMs to recognize your brand in 2025.
What Is Generative Engine Optimization? SEO’s Next Era
Learn what generative engine optimization means, how it differs from SEO and top tips when optimizing your content for LLMs.
How Google’s June 2025 Core Update Will Reshape Search Results
Learn what Google’s June 2025 Core Update means for traditional search results, AI visibility, ranking volatility, ranking drops and more.
Work With Google’s AI Search Results — Not Against Them
Learn how to perform favorably on Google’s AI search results with high-value, accurate and well-structured information. Here’s the latest update.
Can SEO Be Automated?
AI is supercharging automation across industries. But can you fully automate SEO for content marketing? Do you even want to? Here’s what you should know.