Content Strategy

A blog without a strategy is like an airplane without wings: It’ll never take off.

What makes a great content strategist? Read on to find out.

Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asset Draft. Here’s what went down.

What is a B2B strategy, and how do you beat competitors at the marketing game? We’ve got plenty of examples for you to follow and summaries of what you need to know to get started.

Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics? Creating a content strategy that serves the larger goals of your business should be marketing 101, yet, too often, marketers lose sight of this reality.

Be SMART about defining your goals and outlining the necessary objectives to get you there.

Do you hire in-house, outsource to an agency or dig up some low-cost freelancers? And how exactly do you measure quality of your output? What does high quality even mean? Read on for answers to these and other key questions about blog content creation.

Which ranking factors are more prominent in 2018? What’s changed in the last year, and what’s expected to grip the minds of top SEOs in the future? We answer all these questions and more.

Ever play 21 questions? This is sort of like that, only there’s 10 of them, and at the end, you won’t have to guess if your content marketing vendor deserves your business.

Video content only succeeds if people watch it. Here’s how to find the perfect video length for optimum views.