Don’t dismiss the commercial value of video marketing
Looking to appeal to customers and increase sales? First understand the commercial value of video marketing.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content marketing has left outbound efforts in the dust
Inbound marketing is the new norm, and quality content is key to its success.
Google Analytics goals: Your ticket to going platinum
Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.
Brafton’s Weekly Content Marketing Roundup: March 27 – March 31
This week we’re looking at the latest updates in social media marketing, how to lower email unsubscribe rates and a whole lot more.
Putting the pedal to the site traffic metal with social media [success story]
Increasing your Twitter and Facebook followers is great, but here we show how social media did even more for a client.
Brafton CEO Richard Pattinson predicts the future of content marketing
The content marketing of the recent past is not the content marketing of now. Brafton’s CEO gives his insight on the industry and what it takes to succeed.
Social influencers: Who, why and how they help marketers
Does your social media marketing strategy involve engaging with influencers? Find out why it may be time to reach out.
Spend smart: Learn how to budget your social marketing
Unsure how to get the most out of your social media marketing budget? Let Brafton be your guide with our hypothetical case study.
Brafton’s Weekly Content Marketing Roundup: March 20 – March 24
From customer case studies to the power of social ads, see what’s new in this week’s roundup.
The power of cross-channel consistency for SEO and beyond
From storytelling to credibility, consistency in cross-channel marketing supports far more than SEO.