AI Style Guides: Ensuring Consistent Brand Voice at Scale
Traditional style guides are great for manual referencing, but they don’t often play nice with AI. Here’s how to leverage AI style guides to enhance consistency at scale.
ai
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Right and Wrong Way To Approach AI Content Creation
Rather than asking whether AI works, the question is why some approaches flame out while others let you scale responsibly and strengthen brand trust.
AI-Driven Performance Optimization: How To Improve Your Content With the Help of AI
AI doesn’t just generate content — it can help you make it perform better with the right tools and approach. Here’s how to leverage AI for content optimization.
Content Scaling: How To Do It Well Without Burning Out
Content scaling is a common strategy, but many do it wrong and risk their reputation in the process. Here’s how to scale great content without burning out.
Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
Gemini vs ChatGPT Explained: Which AI Actually Delivers Real Results?
Compare Gemini vs ChatGPT across features, coding, content creation, research and more. Discover which AI model fits your needs.
Blog vs. Article: What Sets Them Apart (and Which One Boosts SEO More)
Confused about blog vs article? Discover the key differences, SEO benefits and how to decide which format fits your goals.
Ethics & Responsible AI in Content Marketing: A Refreshed Look for 2026
With more marketers using AI than ever before, it’s a good time to refresh ourselves on the ethics of responsible AI use. Fill gaps in your AI strategy with these quick reminders.
February 2026 AI in Marketing Roundup & Rundown: Enterprise AI Investment, Reddit Search Surge & Small Business AI Use
February marked a month of enterprise AI and small business developments about how AI continues to impact our work and everyday lives. Click in for your February update.
Enterprise-Scale Content Automation: Best Practices, Pitfalls and Proven Strategies
Automation on an enterprise scale can be overwhelming. Avoid these common pitfalls and plan for success with best practices and effective automation strategies.