For these small businesses, kindness is immune to COVID-19
From Nottingham to New York City, many small businesses have demonstrated ingenuity, resilience and, above all, goodwill in the face of adversity.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Read this before reallocating any marketing spend
If you’re considering making marketing cuts, make sure your decisions are highly informed.
Answers to your top marketing questions right now
As you trudge deeper into uncharted marketing territory, you probably have marketing questions, and we hopefully have the answers.
Digital content and charity meet halfway in this week’s roundup of helpers
There are so many ways digital content adds value to the world right now. Here are just a few examples for inspiration.
What the rise and fall of the ‘Tiger King’ teaches us about content marketing
There are a few marketing lessons buried among the murder, mayhem and madness of Netflix’s over-the-peak sensation.
Constraints probably make you a better marketer
If there is any positive to take from the coronavirus crisis, it’s that you’ve likely been forced to rebuild your marketing framework without any fluff.
How to ‘be helpful’ first in a rapidly changing marketing environment
Most marketers are wondering how they can add value to their company, to their customers and to the world at large. Here’s our take.
Opinion: Are we really forever changed by COVID-19?
People are trying their best to predict what our coronavirus-free future will look like, and what aspects of our behavior and culture are going to be changed forever.
How to communicate with your clients right now
Every single client communication for the next few weeks – maybe months – is with a person enduring a pandemic first, and a customer, second.
Ingenious ways businesses are responding to this pandemic
From ice cream delivery to light-hearted web content for WFH-weary workers, these responses to COVID-19 are nothing short of ingenious.