Evergreen Marketing: What It Means, Why It’s Valuable and How To Create It
Evergreen marketing and sales content stays relevant over time, delivering lasting value to your brand and audience. Here’s what you need to start.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What is a Brand Ambassador? Here’s Everything You Need to Know (Infographic)
Ready to reap the benefits of a brand ambassador program? Here’s what you need to know about these partnerships and how to kick off a successful one.
Inside Brafton’s New Visual Media Studio: Convergence, Creativity & Collaboration
Meet the team behind Brafton’s new Visual Media Studio — a collaborative cohort of visual artists and creatives doing exceptional design and video work for our clients.
Why Brafton Is Surveying Marketers About AI Search and GEO Right Now
At Brafton, we’re launching a survey to learn how marketing teams are truly adapting.
Marketing Needs and Wants: What Your Customers Need You To Know (Infographic)
In marketing, needs and wants are similar but distinct concepts — both are critical to creating messaging that resonates with target audiences. Learn more.
The Art of Persuasion: 5 Elevator Pitch Examples That Stand Out (Infographic)
A strong elevator pitch is the fastest way to spark meaningful connections, grab audience attention and stay connected with the decision-makers who can transform your skills, career and business. Using proven templates and practicing regularly helps make you “pitch-ready” for every scenario. Whether you need a professional elevator pitch for your LinkedIn profile, an introduction… Read more »
Voice Search Content Marketing Is the Future: How To Get Started
In pretty much every science-fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot butlers — and while we’re still doing our own butlering (tragically), voice assistants have become an everyday reality, talking… Read more »
What 16 Years of Consistent Business Blogging Has Taught Brafton About Long-Term Marketing Value
We’ve been blogging for 16 years — and it’s taught us some valuable lessons about building long-term authority. Here’s what we’ve learned and how you can apply it to your own blog program.
Inbound vs Outbound Marketing: What’s the Difference? (Infographic)
Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?
Here’s Why Customer Marketing is The Future (+ 4 Examples)
As you’ve probably realized by now, marketing experts like you and me can do just about anything — like see the future. What’s that? You were sick on the day everyone else had prophecy lessons? Not to worry — I’m here to be your guide. I’ve even got an extra crystal ball you can use…. Read more »