AI in Marketing: What Marketers Really Think
Find out what marketers truly think about AI. Discover how many marketing professionals love AI, how many hate it and the practical steps teams are taking.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
8 Ways To Improve Your Website Marketing Strategy Through Design, Content and Optimization
A website is more than a digital brochure. It’s the engine behind every modern revenue conversation, the foundation of your online presence, the very linchpin of any holistic marketing strategy! That’s why it can be so stressful when marketing teams see website traffic stall, usually because design, content or technical foundations aren’t playing nice together…. Read more »
AI in Marketing: Who’s Using It?
Discover some fascinating results from our survey on AI use in marketing. How many marketers use AI? What tools do they use? And for what?
7 Reasons In-House Marketers Need an Agency
Think you don’t need a marketing agency? Consider how a partner could enhance and extend your current in-house marketing capabilities for the better.
Same Ball, New Game: Why the 2026 Cup Changes Everything for Marketers
The unending popularity of football (or soccer) presents fruitful, indirect marketing opportunities. Here’s how to capitalize on this year’s games.
The 4 Biggest Challenges in AI Content Creation
Our latest AI marketing survey reveals the biggest AI content-creation challenges marketers face in 2026, from generic output to limited expertise.
The Evolution of Marketing (Infographic)
Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.
AI Policies? What Are Companies Doing in 2026?
Discover some fascinating results from our survey on AI use in marketing. How many companies have AI policies? What are the effects of these policies?
Evergreen Marketing: What It Means, Why It’s Valuable and How To Create It
Evergreen marketing and sales content stays relevant over time, delivering lasting value to your brand and audience. Here’s what you need to start.
What is a Brand Ambassador? Here’s Everything You Need to Know (Infographic)
Ready to reap the benefits of a brand ambassador program? Here’s what you need to know about these partnerships and how to kick off a successful one.