Content Marketing Tools

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Marketing Tools Jessica Barker

How To Build a Content Creation Workflow in 6 Steps

What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably involves confusion around creative direction, due dates and task ownership as well — which today’s marketing teams simply can’t afford. To meet ambitious content goals and stay competitive, modern content… Read more »

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Content Marketing Tools Ashlee Sierra

Top 10 Marketing Performance Platforms to Elevate Your Marketing Game in 2026

How do you feel about New Year’s resolutions? I don’t mean going to the gym, packing more protein or eating less carbs. I want to know about your marketing goals and efforts. Maybe you’ve kicked off previous years determined to invest in better marketing tools, launching more data-driven marketing campaigns, learning more about content creation… Read more »

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Content Marketing Tools Chad Hetherington

Top 10 Best Marketing Planning Software Platforms

Marketing is complex. There are a lot of moving parts across creative teams such as design, copy production, SEO, PPC and more, which can make production and coordination confusing if everyone’s not on the same page. Every marketing campaign demands real time collaboration, precise project planning and the ability to track key performance indicators (KPIs)… Read more »

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Content Marketing Tools Chad Hetherington

Top 11 SaaS Marketing Tools

No matter the personal opinions you hold about software as a service (SaaS), the allure of the business model has been around for a while. Why? Because it can offer some hearty benefits, especially for your marketing team and remote workers, while simultaneously fuelling lead generation and brand awareness across multiple channels. With more people… Read more »

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