Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
A report from Facebook suggests that the company has seen rapid growth in mobile access, and is also currently concerned with the number of dummy profiles on the platform.
Google has rolled out a Structured Data Dashboard within Webmaster Tools to help marketers optimize the rich snippets Google develops for websites.
Mezeo Software recently reported that more businesses want to upgrade their IT, which provides a strong chance for marketers to use website content to inform their audience.
A report from Awareness Networks found that companies’ goals with social media marketing are changing, as many are focusing on broader benefits of engagement over direct social sales.
Digg’s relaunch came this week, and many users and marketers are frustrated with the early changes to the site.
Google+ partnered with the National Football League to provide Hangouts for fantasy football players, which demonstrates the value of the social network in terms of encouraging engagement.
Teens and parents are expected to conduct more back-to-school shopping on the web in 2012, and content and social media marketing can help appeal to these users.
A study from About.com pointed to web marketing as a major component of building trust with a target audiences, and informative content is increasingly important to most.
Reports from AYTM Market Research and comScore show that Americans are actively using smartphones to access web content at all times of day.
Content Experiments are now available to all Google Analytics users, which can help marketers optimize their sites for maximum ROI.