Yahoo rolls out Axis 1.1, browser search plugin still waits to take off
Yahoo Axis recently received some upgrades, but the company has not revealed adoption totals and continues to struggle in the search market.
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Trend-related, news content marketing appeals to mobile audiences, suggests Google data
Mobile search activity exploded during the Olympics, and marketers should take the increase as a sign to target trend-focused mobile audiences with SEO content marketing campaigns on the web.
Google integrates Gmail messages into users’ search results, email campaigns could receive more visibility
Google recently detailed a new feature that will allow users to see search results from their Gmail accounts on SERPs.
Google expands Knowledge Graph with Carousel, more related content on SERPs
Google announced expanded Knowledge Graph functionality with a new Carousel tool that places related search results at the top of the SERP.
Marketers investing in multiple social networks to drive revenue in second half of 2012
Investment in web marketing is set to grow in the remainder of 2012, and social media and other web channels are attracting substantial attention.
Timing, content critical to success of email marketing
Email marketing campaigns work best when adjusted to recipient behavior and integrated with other marketing channels.
YouTube absent from latest iOS 6 test, but users still able to access video marketing content on platform
According to developers testing the latest iteration of iOS 6, Apple and Google’s agreement related to a YouTube app on the iPhone has expired, but both parties expect the popular video platform to be available when the mobile operating system rolls out.
Olympic-focused organic website content can drive more traffic than related ads
Paid content related to the Olympics has failed to resonate with more than 75 percent of consumers, according to AYTM Market Research.
Google Chrome claims one-third of global browser market, SEO critical for reaching these users
Google Chrome has become the global leader in browser market share, which provides marketers with even greater impetus to target Google’s services – especially search – with their web marketing efforts.
Social media reaching tablet users, many consider channel’s performance when purchasing
A report from comScore found that tablet owners are especially active social media users, and many base their purchases on the performance of social apps on the devices.