SEO keywords need context, says SES San Francisco expert
SES San Francisco experts reminded attendees that a keyword will be defined “by the company it keeps.”
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Web security companies can respond to growing demand with content marketing
Government and enterprise IT departments are in the market for new technology partners, and vendors within these industries can use content marketing to differentiate themselves from others.
Google’s three ways to measure for value-driven internet marketing: SES San Francisco insights
At SES San Fransciso, Google’s Avinash Kaushik offered insights on how to effectively measure marketing campaigns to drive success and long-term conversions.
Social media, blog content marketing appeals to mothers of all ages
Developing a social media and blog content marketing campaign aimed at mothers may be more effective than most as the demographic is increasingly active on the web.
Google+ rolls out custom URLs users, marketers, boosts social branding on platform
Google+ announced the rollout of custom URLs, which marketers can use to improve their branding on social media marketing campaigns.
Report suggests content marketing is part of paid and organic strategies
A report from the Altimeter Group suggests that marketers shift their focus with content marketing as a way to drive the visibility of their site throughout the web.
Google acquires Frommer’s, Google+ Local could receive even more business data
Google has acquired Frommer’s, which could make Google+ Local an even more attractive part of local marketing efforts.
Five Panda changes part of minor updates rolled in June and July
Google detailed its search updates for June and July, which five adjustments to Panda to help highlight sites with high-quality content.
Is email marketing dead? Experts say no, though social integration key
Ed Kats of MediaWhiz told eMarketer that email marketing and social media are still strong, and that improved integration and targeting are critical moving forward.
New copyrighted content algorithm will leave some offenders unharmed, Google says
Despite the newly released copyrighted content ranking factor, YouTube and other sites with predominantly user-generated content are unlikely to be impacted should they actively attempt to remove illegally shared content.