Google alerts users to sites blocking Googlebot, removing ‘robot.txt’ code could boost SEO clicks for marketers
Google now alerts users when web pages have been blocked from Googlebot to prevent inaccurate rich snippets from misleading users.
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Facebook marketing helps add to users’ brand experiences
A report from Mintel and the Affinion Loyalty Group found that Facebook is the most popular social platform for marketers.
95 percent of consumers use Google search, YouTube to find relevant web content
AYTM Market Research found that Google search and YouTube are used by more than 90 percent of Americans.
Keyword synonym recognition a focus of June, July search updates
Google has rolled out a series of synonym identifying signals and search updates as part of its improvements for June and July.
Users share more content on Twitter than other major social platforms
Among major social platforms, Twitter users are most likely to share content from the web, which could help marketers use the site to expand the reach of their own content.
Generate Pinterest: Social marketing strategies and Pinterest measurement tools from SES San Francisco
Pinterest recently took down its invite-only wall, and stats indicate it was one of the web’s biggest traffic drivers even before it was open to the public for use. At SES San Francisco, presenters Jennifer Cario of SugarSpun Marketing and Mat Siltala, founder of Avalaunch Media, shared some Pinterest best practices and tools of the trade… Read more »
“No BS” link building tips from SES San Francisco
One SES San Francisco expert offered core link building principles for modern SEO.
Q&A with Matt Cutts at SES San Francisco: Social rep for SEO, traffic cannibalization& Google transparency
Matt Cutts gave an in-depth SEO Q&A session at SES San Francisco.
Penguin-friendly link building: Insights from SES San Francisco
SES San Francisco experts debunked link building myths on what works in the post-Penguin search space.
Search reports peg Google as clear leader, with Bing, Yahoo queries falling
Google has continued to add to its search market share, further positioning the company as the SEO standard for marketers.