Infographics: Fastest growing content marketing strategy, says survey
A study from IDG Networks reveals that B2B companies increasingly rely on infographics to drive audience engagement and lead generation.
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Most Facebook users ‘don’t mind’ paid content
A survey conducted by Greg Sterling and Opus Research found that innovative use of Facebook’s paid marketing options can help companies boost their social presences.
Content marketing driving conversions for 80 percent of businesses
IDG Enterprise reported that developing engaging website content has helped marketers succeed with broader marketing goals.
More marketers adopting Pinterest to drive social success
The Creative Group found that Pinterest is used by 7 percent of companies for social marketing, and an additional 10 percent plan to integrate it.
Analyst asks, are you using the right channels to market to teens?
One marketing analyst told eMarketer companies should focus on marketing campaigns that demonstrate their brands’ value to reach college students and younger adults.
Instagram: July’s top gaining site, visual content growing
ComScore found that Instagram was the top gaining site on the web in July, growing to more than 22.7 million unique visitors from June.
First wave of users, Pages get option for custom Google+ URL
The first wave of customized Google+ URLs rolled out last week, but many questions still exist for marketers that have received the option.
Facebook, Instagram integration could come with FTC approval
The Federal Trade Commission approved Facebook’s acquisition of Instagram, which could mean some changes to the platforms for marketers.
Organic content powering next generation of Facebook marketing
The series of changes Facebook has made this year require social marketers to change the way they share and the content they post on the platform.
Facebook rolls out Sponsored Search results for marketers
Facebook marketers received another paid option with the addition of Sponsored Search results.