Updated YouTube app could help keep users tuned into video marketing
Google detailed its newest YouTube for iOS, which includes easy access to channel subscriptions that could help marketers drive traffic.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Nearly 90 percent of searchers may give Bing a chance
Consumers are open to giving Bing a chance, but it will take more than its recently rolled out BingItOn.com to win users.
Americans seek website content when they’re hungry
Recent data shows that content marketing can help businesses in food service or other industries related to nutrition and health drive traffic and appeal to certain audiences.
Twitter rolls out Promoted Tweets for consumer users
A new feature from Twitter could let consumer users promote their accounts on the site, which could have some interesting effects for marketers on the site.
Grocers view web, social marketing as future
A report from Valassis found that more grocers and supermarket chains expects to use social media marketing and other web channels more frequently moving forward.
Legal marketer: Outsourced content marketing drives results for less cost [Interview]
Peter Moeller, marketing director for Scarinci Hollenbeck, believes outsourcing content marketing has helped his company stand out on the web while saving his team time and money.
Relevant content key for email marketing as mobile access grows
Knotice reported that 36 percent of email marketing messages are opened, which places a greater emphasis on relevant content to appeal to users.
Mobile SEO alert: Bing to be default search engine on new Amazon tablet
Bing will be the default search engine on Amazon’s latest line of Kindle tablets, which could help the company appeal to more users.
Google testing new SERP menu position
Search Engine Land recently spotted a test from Google that places a menu typically on the left side of the SERP at the top.
Some brands wary of social marketing, but effective use improves brand awareness
A report from the Altimeter Group suggests that companies using social media marketing are aware of some of the risks associated with the channel.