B2B marketers active in social media marketing
A report from IDG Enterprise found that B2B marketers are actively integrating social marketing into their web presences.
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67 percent of consumers shop online using multiple screens
Google and Ipsos recently reported that more than two-thirds of consumers conduct online shopping activity on multiple devices.
Most Americans research on the web before making purchases
Compete found that consumers are increasingly turning to search and website content to find information that equips them to make the best purchases.
Reviews build trust on the web
Building trust with website content can help marketers boost appeal to their target audiences on the web.
Survey: Social marketing drives sales, experts enhance success
New data shows that B2B and B2C businesses find social marketing drives substantial sales.
Bing search alert: Company tests different numbers of results on SERPs
Bing is testing more than 10 results per page.
Lead generation, brand awareness top B2B web marketing goals
A report from WebMarketing123 suggests that B2B marketers have adjusted their goals with their online campaigns, focusing on building a greater web presence and driving leads.
Content marketing ROI metrics evolving, expanding
IDG Enterprise reports that the metrics marketers use to gauge the success of content marketing strategies are growing.
Survey says healthy content marketing mix drives results
Marketers launching diverse content markeitng strategies have found multiple formats are effective for boosting prospect engagement and solidifying their brands’ messages.
Rise of geotagging points to need for local social marketing
Mobile social users increasingly tag their locations in social posts, and marketers can leverage this trend to build visibility by encouraging fans and followers to do so.